Jennifer Hilton has provided marketing, program / brand management and business development services to both non-profit and private companies. With twenty years of professional experience, including a decade of employment with top global licensing agencies and brands, I now focus my expertise on programs that make a positive impact while increasing market share and revenue.
With a strong background in the brand licensing industry, my experience cultivated invaluable skills in building better partnerships and managing detail programs with notable agencies and properties such as; The Joester Loria Group - DaimlerChrysler and the New York City Police Foundation, Atari, DUB Publishing, and The Licensing Company - Jim Beam Global Spirits and Wine, and Reckitt Benckiser.
Consulting and volunteer work:
The Greenpoint Business Alliance (Neighborhood non-profit and community business alliance) Consulting coordinator tasked to survey, evaluate and lead the revitalization of a dormant community business association. Secured 80 paid members in 45 days along with a $25,000 AvenueNYC grant from NYC Small Business Services, development of steering board, managed RFP for branding proposal and community wide marketing initiatives
Family-to-Family (Nationally recognized hunger-relief organization) Pro bono consultant for partnership development resulting in Honorable Mention “Best Idea” 2010 CauseLab contest with WeCanEndThis.com
CancerCare (Leading national nonprofit assisting cancer patients with their daily needs) Consulting writer for marketing and web materials for organization signature event 2009 “Under the Sea Gala”
Portfolio Marketing Group (Award winning boutique PR firm specializing in specializing in travel/tourism) Consultant in execution of PR and event marketing campaigns for South African Tourism, The Pond at Bryant Park, and Anguilla Tourist Board. Garnered national coverage from premier media outlets in print, radio and television including; The New York Times and NBC’s The Today Show
“As our consultant for the Greenpoint Business Alliance, Jennifer’s insight and direction was invaluable.”
Top qualities: On Time, High Integrity, Creative
Edward Veneziano, Co-Chair Greenpoint Business Alliance Steering Committee
“Jennifer was the lead on initiating, planning, and developing the Reckitt Benckiser North American licensing program. She took over a one-license, declining program and built a foundation that has yielded one of the strongest licensing programs in the CPG industry.”
Jeanne O’Conner, Strategic Alliance Director, Reckitt Benckiser North America
“Jennifer is a results- oriented licensing professional who immerses herself in her work…always up on trends in the industry and brings a great marketing perspective to any program that she is working on…”
Roger Lippman, Sr. Director, Brand Sense Partners
“Jennifer was recruited when the company was just starting up. Her intelligence and flexibility enabled her to provide a range of services from client liaison, to sales executive, to product development and quality control. During her 5- year tenure, she was responsible for license agreements that have generated worldwide retail sales in the (many) millions…”
Joanne Loria Partner / COO, The Joester Loria Group